ABOUT US
THE STORY BEHIND JANE & ROSE
Jane & Rose began quietly — not in a boardroom, but in late-night conversations between two friends who believed clothing could be more than just something you wear.
It started with a shared feeling.
The feeling of wanting to look elegant without trying too hard. Of wanting clothes that move with you, flatter you, and feel right — not just for a season, but for years.
Somewhere between long evenings, inspiration scribbled down on scraps of paper, and countless “what if” moments, Jane & Rose was born. Not as a trend-driven brand, but as a promise: to create pieces that help women feel confident, comfortable, and truly themselves.
Inspired by the understated beauty of London and the rhythm of real life, we curate collections designed for women who value timeless style over fast fashion — women who know that elegance doesn’t need to shout.
WHAT WE BELIEVE
Timeless over trends.
We don’t follow what’s fleeting. We choose pieces that belong in your wardrobe long after the season changes.
Comfort is essential.
Style should never come at the cost of feeling good. Every fabric, every fit, is chosen with real wear in mind.
Elegance is effortless.
True style feels natural. It moves with you, complements you, and lets your confidence speak for itself.
THE REALITY BEHIND THE BRAND
This year tested us more than we ever imagined.
Rising costs. Uncertainty. Long nights wondering how far we could keep going. Like many small brands, we felt the pressure from every direction.
But every order reminded us why we started.
Every woman who chose Jane & Rose over fast fashion gave us renewed belief.
Belief that there is still space for thoughtful design, quality, and care.
Jane & Rose isn’t just a brand to us — it’s the result of everything we’ve poured into this dream. And we’re not ready to let it go.
WHEN YOU CHOOSE JANE & ROSE
You’re not just buying a dress, a coat, or a knit.
You’re choosing timeless style in a world of disposability.
You’re supporting a small, independent brand built on friendship, passion, and resilience.
You’re helping keep a dream alive that was never meant to be temporary.
Every order matters. Every choice makes a difference. And every woman who wears Jane & Rose becomes part of our story.
THANK YOU
For supporting small.
For choosing quality over convenience.
For believing that style can still be meaningful.
We’re so grateful to have you with us.
With love,
Jane & Rose 🤍
